Age Old Marketing Technique Improves Business Plan Executive Summaries

Every business plan book tells you how the Executive Summary is your opportunity to provide a brief overview of your business plan; capture your readers’ attention and imagination; and, summarize the plan’s highlights and key selling points.

So, why am I telling you these 3 things when you probably already know them?

Because it’s useless advice unless you employ one, not so obvious, age old marketing technique to make these points come alive.

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Writing a Business Plan? You’re Not on Your Own – There is Help!

Are you struggling to write a Business Plan or even find the motivation to be pick up a pen to even start? Many business people who must write a Business Plan, whether for internal planning or for their Bank Manager, fall at the first hurdle, and don’t produce a Plan because they haven’t the faintest clue where to start.

There is no excuse for this to happen. If you have never put a Business Plan together, you don’t have to struggle on your own because there is plenty of support out there to help you write a blockbuster of a Plan.

Here are some of the places or people you can seek assistance from.

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Top 10 Tips For Writing A Business Plan

Writing a business plan is not an easy task. It’s a way to provide the perfect blueprint of a venture and the first step for an entrepreneur when executing his or her initial idea. The business plan will not only serve as a pitch to potential investors, but also as a guide when trying to accomplish your milestones. Below you will find some tips that will shed some light on the process of drafting your business plan.

1.) Divide your plan into sections. A business plan should be very well structured and at the same time very easy to read, especially for people that don’t know what your company is about (e.g. investors, angel investors, venture capitals, etc.). Be sure to organize your plan by including a table of contents, executive summary (company ownership, location, etc.), market overview (market segmentation, industry analysis, competitors, etc.), strategy and implementation (competitive edge, marketing strategy, etc.), management summary (financial highlights, startup summary, etc.), revenue forecast, personnel forecast, projected profit and loss, break-even analysis, projected cash flow, projected balance sheet, sensitivity analysis, and an appendix.

2.) Get a second opinion. Once you have drafted the business plan it is important to have another pair of eyes review it. The reason for this is not only to correct possible mistakes, but also to get feedback on other possible routes that you were not aware of. The more people you have looking at it, the better. This will help you when you are looking for that missing piece of the puzzle.

» Read more: Top 10 Tips For Writing A Business Plan